When you create a website for your business, you can’t rely on the idea that if you build it, they will come. There are over a billion sites on the web (and counting), and every one of them is competing for users. To get customers to visit your website instead of your competitors’ sites, you have to beat other businesses at the game of search engine optimization, or SEO. SEO is the key factor that determines where your website ranks when customers search for something that is relevant to your business, so ignore it at your peril. If you conquer SEO, you can expect big returns in traffic for your business’ site.